A Symbol for Patient SafetyFor stencils with spray chalk, click here For templates with sticks of chalk, click here. Sometimes marketing campaigns are initiated by placing obscure advertisements in newspapers or on billboards. Exactly what it is about is not obvious. It creates a question in the minds of people that they are waiting to have answered. When they learn the answer, they very well may pass it on to other people. Having this symbol appear without "patient safety" emblazoned on it and without a URL or other explanation attached does that kind of thing. Please don't use spray paint or anything permanent on a sidewalk or other public place. If it is permanent, it is graffiti and is more likely to alienate than to persuade (and might be illegal). Christo left his mammoth exhibit of 7,500 Gates in Central Park in Manhattan for less than three weeks because it is special and poignant if it is rare and of short duration. Chalk outlines still on the ground after 3 months may work against us. It is important not to be obnoxious to our own constituency. |
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